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JUBILEE BETS ON BANCASSURANCE AND TECHNOLOGY TO INCREASE MARKET SHARE

Jubilee, East Africa’s largest insurer has embarked on an ambitious market penetration strategy that is set to increase the current customer base by 80% annually, leading to its providing insurance services and solutions to 2 million customers by 2020.

To access and service clients effectively across its growing African network, Jubilee aims to tap into diversified distribution channels such as bancassurance, mobile technology, micro insurance, retail outlets as well as online avenues.

“Our strategy is to grow holistically: geographically, organically and product wise. We recently conducted in-depth market research across a number of African markets... Read  More 

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